By Chris Fish
PORT CANAVERAL -- The Canaveral Port Authority announced recently that it has hired two veteran port executives to help expand the cargo business at Port Canaveral.
Alberto Cabrera will join Canaveral as the senior director of Cargo Business Development, and he will oversee cargo-marketing strategy to expand container operations.
He is the former director and general manager of trade development and marketing for JaxPort, where he worked for the past 10 years.
George Arocha is now the new director and general manager of Cargo and Terminal Operations, in which he will be responsible for providing customer service to existing cargo clients, managing projects and overseeing operations of Canaveral's new container terminal facilities.
In the last 13 years, Mr. Arocha managed the Port of Miami Terminal Operating Company, in which he coordinated daily operations at a multi-user container terminal.
Rosalind Harvey, senior director of communications and community affairs for the Canaveral Port Authority, said that the arrival of Mr. Arocha and Mr. Cabrera is a statement of intent by the Port Authority to continue to expand its cargo business.
"Canaveral has a big focus on growing its cargo facilities," she said. "A successful cargo seaport can support the community by creating jobs, offering new trade routes for local companies involved in international trade, and, in some cases, saving companies money."
The cargo industry is a key component to Port Canaveral's local economy, in which the Port is closer to major Florida markets than any other port.
From the Port, merchandise is imported, exported and distributed to help businesses grow.
Ms. Harvey said that the Authority is constantly creating new services to help spread business.
"We currently are building a container terminal, anticipating the arrival of our container gantry cranes in March and working with various operators to establish new services," she said. "Our initiatives require additional team members, with long-time maritime experience and industry relationships. We are fortunate to have recruited experienced veterans from the ports of Jacksonville and Miami to help grow our business."
Shannon Feeley, assistant director of cargo business development, will continue to create contacts and identify growth opportunities for the Port.
She will also partner with Mr. Cabrera to create and execute Canaveral's cargo business strategy.