By Chris Fish
MELBOURNE -- For 40 years, Lane Buick GMC has treated its customers with honesty and respect.
"Most of our business is based on repeat customers," said J.B. Burkhart, general sales manager at Lane Buick GMC in Melbourne. "We have been in business so long that a lot of the people we help are third or fourth generations."
At Lane Buick GMC, customers have access to a one-stop shop for their automobile needs, including sales, services, body shop and accessories, in addition to the wide selection of high-quality vehicles at affordable prices.
"It's a unique situation," he said. "You can't go to any retail store and ask its workers to show you what the cost is for their products. They will refuse and just show you the selling price. We are forthcoming with that information. Any discount you are entitled to, I think you should receive."
With 22 years of car experience in Brevard County, Mr. Burkhart said it is at Lane Buick GMC where he is fortunate to do what he loves most: interacting with customers.
"This store is much more transparent to deal with than most others," Mr. Burkhart said. "The service should be the main profit of a dealership. If you take care of a customer during a deal, they are more likely to return for their service needs. It's better to do this than to push a sell one time, right then and there."
Mr. Burkhart said that trust and open dialogue with customers is essential for a successful business.
"We want to be clear and concise, and people don't always feel that they are getting that at other places," he said. "It establishes a level of trust; if you don't feel like anything is withheld or left out, you are more likely to do business."
Lane Buick GMC is also in the process of furthering its innovative policies onto the web, through the form of a comprehensive website, where customers can search deals, schedule service or secure financing.
Lane Buick GMC is located at 510 E. Nasa Blvd., in Melbourne. The hours of operation for sales are Monday through Thursday from 8:30 a.m. to 7 p.m.; Friday from 8:30 a.m. to 6 p.m.; and Saturday from 9 a.m. to 5:30 p.m.
Service needs are available Monday through Friday from 7 a.m. to 6 p.m.
Parts are available Monday through Friday from 8 a.m. to 6 p.m.
For more information, visit www.lanegm.com or call (888) 880-1944.