By Alisha McDarris
For Hometown News
STUART -- Towels heating in the steamer, individual booths for trims and shaves, black and white photos on the walls: Maxx's Shaving Room in Stuart is providing more than barbershop services, they are providing a stylish old-world experience.
Joanna Bereda has always known she was meant for barbering from the time her father owned a barbershop in Canada. For 65 years he ran the business that Ms. Bereda eventually took over. After moving to Florida and working at another barbershop for seven years, she thought it was about time she opened up her own so she could conduct business on her terms.
So on Oct. 30 Ms. Bereda celebrated the opening of Maxx's Shaving Room, named for her son who has been shaving his head for years.
But with a 27-year background in the trade she wanted to offer more than a simple shave and haircut. She wanted to offer a relaxing experience in an upscale setting for the most discerning gentlemen.
"I wanted to create a place a man could call his own," Ms. Bereda said.
Maxx's Shaving Room is just that: a gentleman's barbershop that offers haircuts and traditional hot shaves, massages, manicures and pedicures, color, waxing, even shoe shining. She knows men are often uncomfortable with those services because they're typically only offered in places frequented by women, but they are no less deserving.
"More and more men want to be taken care of and catered to," Ms. Bereda said, and she wants Maxx's to be the place that happens.
She specializes in slow, relaxing, comforting hot shaves, a tradition she considers beautiful.
"I modernized the barbering but kept the old traits of it," Ms. Bereda said.
She loves what she does, interacting with her clients and making them feel great - complete, even - and is thrilled to offer her services to a small town like Stuart that she has come to love.
Maxx's Shaving room is a one-stop shop for men with an inclination for comfort and tradition.
Gift certificates for the holidays can be found at 607 Colorado Ave., Stuart or by calling (772) 221-3321.