Earl Stewart is the owner and general manager of Earl Stewart Toyota in North Palm Beach. The dealership is located at 1215 N. Federal Highway in Lake Park. Contact him at www.earlstewarttoyota.com, call (561) 358-1474, fax (561) 658-0746 or email firstname.lastname@example.org. Listen to him on Seaview AM 960, FM 95.9 and FM 106.9, which can be streamed at www.SeaviewRadio.com every Saturday morning between 9 a.m. and 10 a.m.
One of the most popular weapons in car dealers' arsenals is the infamous "lease flip." This is car dealer jargon for switching a customer who originally intended to buy a car to leasing the car.
Of course the motivation to do this is more profit for the dealer and a bigger commission to the salesman. That's not to say that leasing a car is always more costly than buying one, but it can be if you're not careful. And not being careful is exactly what happens when a purchase intender becomes a lessee.
Here's how it happens. You come into the dealership to buy a car. You may have seen the dealer's advertisement in the newspaper or TV for a particular model. More than likely you are prepared to make a down payment and/or trade in your old vehicle. You have a monthly payment in mind because almost everybody has a budget and we usually translate most purchases into whether or not we can fit them into our monthly budgets. You negotiate the best price you can to buy the car, or maybe the sale price is good enough.
Now the salesman or more often the Finance and Insurance manager/business manager tells you what your monthly payment will be. Let's say that you have a trade-in worth $15,000 and aren't going to put any cash down. The F&I manager tells you your monthly payment will be $427 per month. But that's way more than you can afford and you tell him you can't buy the car because you can't afford that big a payment. He asks you how much you can afford and you tell him it must be under $350 per month. Now he has you set up perfectly for the "lease flip."
"Mrs. Smith, I think I have just the right thing for you. What would you say if I told you that you can drive that new car home today for just $349 per month?" With glee, you say "we have a deal!" Guess what? You've just been flipped. If you had bought the car at the advertised price or negotiated a very good price, the dealer probably would have made about $1,000 profit and the salesman would have made about a $200 commission. Now that you've let yourself be flipped to lease, the dealer could be making $15,000 and the salesman could be making a $3,000 commission!
I'm not exaggerating. I get calls weekly from victims of lease flips. Many of the callers are elderly and many of them are widows who never bought a car before, but had relied on their husbands. There's no law that limits the profit that a dealer can make when he sells or leases a car. Profits of $10,000, $15,000 and even $20,000 are made and usually on leases. The dealers can do this by using the trade-in as a capital cost reduction on the lease but allowing less for the trade than it is actually worth. In the example above, your trade-in may be worth $15,000 but you were allowed only $5,000 to reduce the capitalized costs of the lease. Also, the dealer could have raised the price of the car you negotiated or the sale price to MSRP or even 110 percent of MSRP which is allowable by the leasing companies.
By manipulating the number of months of the lease and the down payment [capitalized cost reduction], a dealer can give you as low a payment as you ask for and still make an exorbitant profit. Most buyers are so focused on monthly payments that they don't carefully analyze what they are agreeing to and signing. The shorter the number of months of a lease, the greater impact the down payment has on the monthly payment. A $5,000 down payment reduces the monthly payment on a 36 month lease by $139 per month, $208 on a 24 month lease, and $417 on 12 month lease.
Incredibly many victims of the lease flip, never thought about the fact that after the 12, 24, or 36 month term of the lease, they own nothing. After 36 months, a car with a good resale value should be worth about half of what you paid for it. Many people who have never leased before think they can bring their lease car back early if they want. Leasing is not renting and you can bring your car back early only if you make all of the remaining lease payments. If you had bought the car for $30,000 and financed it for 36 months, you would have about $15,000 in equity at the end of 36 months and no monthly payments. You were building equity with every monthly payment in the purchase but you were building zero equity with your 36 lease payments.
As I said before, don't let this frighten you from ever leasing a car. Leasing can be a good choice and sometimes the best choice. You can find six articles I've written for Hometown News and for my blog at www.EarlStewartOnCars.com. Look at "Lease a New Car before You Buy It," "Car Leasing Booby Traps," "Be Very Careful When Leasing a Car," "The Lease Acquisition Fee...the Bank's Gotcha," "Buy or Lease Your Car at the Right Time of Year," and "Should I Buy or Lease My Next Car?"