For Hometown News
TREASURE COAST -- Beginning early next year, Workforce Solutions will become CareerSource Research Coast as part of a new universal brand identity to align Florida's nationally recognized workforce system.
The new brand, CareerSource Florida, is a result of extensive market research and input from local leaders, employers, job seekers, workforce professionals and community partners throughout Florida. The name, logo and charter for the entire workforce system were approved unanimously by the Workforce Florida Board of Directors this spring. The Workforce Solutions Board of Directors recently approved its aligned regional brand name.
"Our Board of Directors felt the new synergistic approach to branding would provide the region with higher visibility allowing us to reach and serve more job seekers and more area employers," said Richard Stetson president/CEO of Workforce Solutions.
As a member of the CareerSource Florida System, Career Source Research Coast and its more than 15 access points that serve job seekers, workers and businesses in Indian River, Martin, Okeechobee and St. Lucie counties will begin using the new name following a statewide brand launch in early 2014.
The statewide rebranding effort was initiated to provide greater clarity and consistency among publicly funded workforce entities that serve job seekers and businesses and to enhance the ability of workforce boards to leverage their resources to improve the system's efficiency and effectiveness. Regional workforce boards retain their flexibility to design and deliver programs that best address local workforce needs. Workforce Solutions' commitment to providing outstanding customer service remains a top priority.
"We strive each day to provide our job seekers and employers the very best service," Mr. Stetson said. "We intend to capitalize on the increased awareness of our services brought on by this re-branding initiative to continue to work with our partners to improve and/or strengthen existing program and services and perhaps even develop new opportunities for the communities we serve."
Led by Workforce Florida, the statewide workforce investment board, Workforce Solutions, along with its 23 regional board counterparts, conducted a comprehensive study to evaluate the development of a unified brand in response to the 2012 Regional Workforce Boards Accountability Act, which was passed by the Florida Legislature and signed into law by Governor Rick Scott.
More than 1,500 Floridians directly contributed to the research and brand development during a six-month collaborative process that included 27 focus groups in 10 cities and statewide surveys of job seekers, workers and employers.
For more information about the workforce system branding initiative, visit www.yourworkforcesolutions.com/careersource.html.