By Andreas Butler
For Hometown News
For all those rappers, singers, rock groups, bands and other musicians looking to record their music, there is a new opportunity for you.
The Midtown Recording Studio will soon open. It is housed in the Midtown Cultural and Educational Center at 925 George W Engram Blvd. in Daytona Beach.
The studio will be able to record music and will provide music lessons for children. Music lesson hours begin at 4 p.m. Monday through Friday.
"There are basically two operations. The first is providing a professional recording studio that can accommodate bands, choirs and individuals with recording, mixing, engineering and mastering of music. Then there is the community aspect side to teach kids or anyone who wants to learn instruments how to use them, said Shamisai Chipudhla, studio manager.
Mr. Chipudhla goes by the production name Dskcova and has an extensive music background as an engineer/producer, manager and keyboardist.
"Many years ago I used to make beats. I found myself selling them and it grew into a passion. I started recording in my home studio and doing productions. Then a few years ago, I decided to go to school for it. I started producing my own acts and then I heard about this venture. I put in a bid and business proposal for it and got it," Mr. Chipudhla said.
His musical influences run deep, going back to his homeland of Johannesburg, South Africa.
"Growing up there, I was influenced by all music. All sorts of African music, country, hip hop, rock, R&B, soul, Arabian and so many genres and because of that I took a liking to the piano," he said. "That is where my taste of music comes from."
Mr. Chipudhla came to the U.S. as a student in 2002. He earned a bachelor's degree in hospitality management at Daytona State College. He also interned at DSC in the music production program and has a certification in music production.
He has his own music company called Dskcova (Discover) Music. There, he manages and produces music for two rock bands, Cover Girl and BHTD. He also has a hip hop group called WAGE (We All Gotta Eat) and a Christian singer named Yunes Joseph.
The Midtown Recording Studio is owned by the city and operated through its Leisure Services Department. The studio is in partnership with Dskcova Music. Pepsi Cola also contributed.
"Pepsi sponsored, purchased and donated most of the equipment; Dskcova brought in some and the city did the rest. The city wanted an upscale state of the art recording studio. It's a pilot program and nobody in Florida has this program, but Daytona Beach," Mr. Chipudhla said.
The studio itself consists of a live recording area, mixing room, production room and vocal booth. It also has musical instruments, including drums, keyboards and guitars.
"We can cater to anything, I am so excited. The biggest thing is that people get an opportunity that I didn't have," Mr. Chipudhla said. "If, you are young and you have access, you are good. Studios aren't an open industry. They are much closed doors, very expensive . . . We also want to have something in this region that can stand the test of time and provide a good quality standard."
There are also some advantages for using the Midtown Studio versus some others locally.
"We have a high grade facility. We have 64 channels and can record multiple inputs and outputs at one time. Our equipment is superior. We have the space, tools and safe and secure professional environment," Mr. Chipudhla said.
The studio represents changing in the music industry from mainstream record labels to independent ones and shows the Internet driven media of today.
"It makes it more accessible. There is a greater pool of talent. The Internet is now the market place," Mr. Chipudhla said. "Companies used to send people out to find talent. Now anyone can express themselves and promote themselves. Even places like this center helps with providing that opportunity. There are so many talented people out there."
Recording session rates start at $45 per hour. There are package deals available.
The studio also is looking for retired and former music teachers to volunteer their time to help teach youngsters music.
For information or to reserve recording time or sign up for music lessons, call Katherine Moore at (386) 671-5542 or email Mr. Chipudhla at firstname.lastname@example.org.