For Hometown News
PALM CITY -- The Firefly Group, a public relations, marketing and strategic planning firm headquartered in Palm City is abuzz after bringing home four awards from the Florida Public Relations Association's 2013 Golden Image Awards ceremony.
The awards were presented during FPRA's 75th annual conference in St. Petersburg, and honor excellence in public relations programs throughout the state.
The Firefly Group earned a Golden Image Award and a Judges Award for its production of the 2013 Florida Ranches Calendar which illustrates the breathtaking beauty of Florida's extraordinary ranchlands and pays tribute to their environmental stewardship and cultural importance. Golden Image Awards are given to public relations programs that demonstrate the very best examples of innovation, planning and design as well as meet the highest standard of production, execution and evaluation of results and budget.
"We are proud to produce the Ranch Calendar each year as an educational tool to generate awareness about the role that ranch lands play in preserving Florida's environment and contributing to its economy," said Stacy Ranieri, president and chief illuminator of The Firefly Group.
Firefly was also honored with a Judges Award and an Award of Distinction for its pro-bono production of the 2012 SafeSpace "Walk A Mile in Her Shoes" video. The video was designed to increase awareness about domestic violence on the Treasure Coast and generate greater participation in the non-profit's fundraising event where men are challenged to wear four-inch red high heels in support of SafeSpace and its mission.
"We produced the Safespace video in a way that blended the serious and troubling statistics about domestic violence with lighthearted images of men from all walks wearing red shoes while performing various activities," said Rob Ranieri, chief operating officer of The Firefly Group and co-chairman of the Martin County 'Walk A Mile in Her Shoes' event.
"Participation in the 2012 walk more than doubled and funds raised were tripled compared to the prior year."
The 2013 Florida Ranches calendar and the 2012 SafeSpace "Walk A Mile in Her Shoes" video were also recognized earlier this year with Gold Addy awards from the Treasure Coast Advertising Federation, Palm Awards from the Public Relations Society of America - Palm Beach Chapter and Image Awards from the Florida Public Relations Association Treasure Coast Chapter.
The Firefly Group, selected by HR Martin as a "Best Place to Work in Martin County" in 2011 and 2012, is a public relations and marketing firm providing a full range of services to businesses, nonprofits and government agencies.
Connect with The Firefly Group at facebook.com/TheFireflyGroup or twitter.com/FireflyGroupPR.
For more information, call (772) 287-5272 or visit www.fireflyforyou.com.