By Richard Mundy
For Hometown News
Albert Cisson and his wife, Deanna, own the new Service Center World, a complete auto, motorcycle, ATV, PWC, boat and racecar repair, sales and service facility and Mr. Cisson's wish to his Ormond Beach neighbors?
"I'd like everybody to come by and meet us," he said. "We are unique in the industry. We have a devoted 14,000 square-foot building and are able to work on not just the family car, but your motorcycle, your ATV, your PWC, your boat and if you're into racing, we can work on your racecar, too."
He also stated some of the guiding principles of the new business.
"Some places are getting to the point where they charge you for everything," he said. "We're not going to nickel and dime everyone."
He thinks it is ridiculous to charge $50 to do a diagnostic on a car to install a $40 part (with labor).
"I also am instructing my guys when they have a car in for repair, let's do a safety inspection for the owner," Mr. Cisson said. "Go around and check the lights, brakes, and tires. Just do a walk-around. Can you imagine the frustration of a driver who has had his/her car in the shop for something and on the way home one of his headlights is out?"
The husband and wife team has ambitiously opened in the former Sunbelt Equipment Rental building at 720 S. Nova Road, Ormond Beach, which they plan to ultimately turn into a 24/7 operation, maintaining and repairing everything from company fleets to race teams.
They previously operated the Motorcycle Outlet Store. They have moved their motorcycle inventory into the new location. The front section of the showroom has become the Motorcycle Outlet Store and in the repair shop, the cycle section already has dozens of customer's bikes being repaired. They've only had possession of the building for three weeks, but Mr. Cisson said the transformation is going "... much faster and better than I ever anticipated at this point."
They employ 11 highly skilled and loyal employees, all with experience in the industry. They also will have a parts department within the shop to house all the normal inventory as well as specific items pertaining to fleet accounts they have to avoid any undue "downtime" when providing preventive maintenance or repairs.
A separate two-bay section in the rear of their building houses their machine shop (if they can't find a part, they'll make it). The machine shop will also enable them to work on high-performance motors.
State of the art computerized diagnostic equipment will allow Service Center World to evaluate performance and problems to be able to repair virtually any make or model vehicle, although the 1929 Ford Model A parked outside the showroom is an unlikely candidate for such examination.
Mr. Cisson, an Ormond native, started working with his father in his Ormond auto repair business at 13 until going to college in North Carolina. Fresh out of college, he moved to Las Vegas and became interested in racing. The Las Vegas Motor Speedway was just being built and he worked for the speedway for several years. Returning to this area, he worked for International Speedway Corp. for 10 years and then started a marketing company.
The Cissons both come from "family-owned" business backgrounds, so are familiar with the plusses and minuses such arrangements have. His wife is a vital cog in the team with tons of marketing experience.
"She runs that part of the business," Mr. Cisson said.
"My wife's parents started a business from their basement related to credit card marketing," he said. "They eventually had one of the largest of what are now called 'call centers,' which they sold before all the changes in the industry."
"We work together, we live together, we play together and we still get along, and that's half the battle" he said with a chuckle.
Another unique service that Service Center World is providing is sale of non-ethanol gasoline. This is particularly important for the "metric" bikes and high performance engines.
While Service Center World services many Harley-Davidsons, the bulk of their bikes-for-sale inventory is the "metric" bikes.
He speaks highly of his employees, both their skill level and that they are aware of the "vision" for the company through the next few years.
Call Service Center World at (386) 872-4000 or visit servicecenterworld.com.