By Chris Fish
BREVARD -- As a way to bolster tourism, the Space Coast may have to change its name, officials said.
According to research performed by the Tourism Development Council, people from across the country and around the world are familiar with "Cocoa Beach," but they have trouble knowing where the "Space Coast" is located.
Now, in order to combat poor tourism numbers, the TDC is considering either changing the name of the Space Coast to the Cocoa Beach Area or adding Cocoa Beach to the name, calling the area Florida's Space Coast: Cocoa Beach Area.
"We are not going to jump directly into this," said Bonnie King, deputy director of the Brevard County Tourism Department. "We are going to look at how to best market ourselves by speaking with focus groups and doing some research. We will look at all of our opportunities, and look at how the world sees us."
Ms. King said the notice for change came from internationally traveling and dealing with the pubic, who did not know where the Space Coast was located in Florida, but could identify Cocoa Beach.
Brevard County became officially known as "the Space Coast" in 1987 with the establishment of the TDC.
While the name had been given to Brevard County by the State of Florida as a nickname, 1987 was when the county became officially marketed as "the Space Coast."
Ms. King said there is no timeline for the potential change and any decision will be "done right with a lot of thought and concern."
Currently, the department is working with a research company for other purposes, and Ms. King said she may have the company look into the possible rebranding.