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Now browsing: Hometown News > Business & Finance > Martin County

Family business keeps quality a priority
Rating: 1.92 / 5 (12 votes)  
Posted: 2013 Jun 07 - 06:52

By Dawn Krebs


MARTIN COUNTY -- When residents see Al's Heating & Air driving through their neighborhood, they realize they have a long-standing business taking care of them.

Michael Roth, owner of Al's Heating & Air, is a firm believer of having responsible service and a quality product.

He was taught those principals working side by side with his father.

"We've been in business for 38 years," said Mr. Roth. "I was raised in this business, and have been around it my whole life."

Because he grew up here on the Treasure Coast, he knows the needs of his customers.

"As young as five years old I wanted to help my Dad, and learned all the parts, held tools and learned the customers' names," Mr. Roth said. "As I got older, I was able to keep up with all the changes in the HVAC businesses."

For example, Mr. Roth is indoor quality certified for mold and mildew, a common concern here in Florida.

One of the things that keeps Al's Heating & Air so popular is simple: they treat their customers as family.

"We are family-owned and operated, so we know all our customers on a first-name basis," he said. "And because we know how hard everyone works, we will work our schedules around theirs as best we can."

The business also keeps their prices affordable and reasonable, by approaching every project with the customer's best interests at heart.

"Communication is key in my business between employees and customers," he said. "At no time will a customer call and talk to an automated machine or call service. We are here to help you 24-hours a day."

In addition to service and installations, the Al's Heating & Air also does custom jobs, preventative maintenance and problem diagnosis for both residences and businesses.

It's by keeping people informed that the business has earned the customer's loyalty and respect.

"I pride myself on giving my customers the education they need on the systems and the problems, as well as giving them the opportunity to look at all the options and make a choice they feel most comfortable with," Mr. Roth said.

It's the love of what he does that makes his work enjoyable.

"People ask all the time if I'm the original Al's Heating & Air?" he said. "My father reached the point of retirement and I picked up the business and am running with it. I love the company my mother and father created. I love being around people, and cannot imagine not having a good time while at work."

Al's Heating & Air is located at 737 S.W. Jordin Ave. in Port St. Lucie. For more information, call (772) 335-4955.

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