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Now browsing: Hometown News > News > Indian River County

Technology startups come out on top in competition
Rating: 1 / 5 (9 votes)  
Posted: 2013 Apr 05 - 06:46

By Jessica Tuggle

jtuggle@hometownnewsol.com

INDIAN RIVER COUNTY -- Two emerging businesses in Indian River County took home the top prizes in the inaugural Research Coast Business Plan Competition held last month.

TruMobility and Azzly, both businesses based in Vero Beach, beat out 32 other companies for first and second place in the business plan competition, earning them cash prizes and free legal, accounting and mentoring advice from event presenters, the non-for-profit Research Coast Pricipium Foundation.

As first place winner, TruMobility was awarded $25,000 based on their business plan presentation during the March 21 competition. The timed presentations were given to four venture capitalist judges and seven members of the foundation.

Coretta Dorado, Azzly's founder, CEO and president said the process was difficult, but fun at the same time.

"When your head has been down for the past five years trying to get going, being recognized and visible is just great. It's a validation of what you are, and that is crucial for a new company," Ms. Dorado said.

As the second place winner, Azzly was awarded $15,000 in cash prizes, which will all be put into building the company and its profile in the medical community, Ms. Dorado said.

Azzly bills itself as a "one-click patient care management" company. Basically, Azzly provides small to mid-size medical practices and clinics a program to manage electronic health records, patient health information, claims and clearing house records, as well as revenue information, all in one secure and seamlessly integrated system.

The system allows physicians and administrative personnel to schedule appointments, record patient visits, health outcomes, manage billing, and more, all in one place, instead of going back and forth between other systems that only manage one area, Ms. Dorado said.

American consumers are accustomed to doing many things electronically, shopping, banking, booking for vacations, and in general people are comfortable with retrieving personal information online.

"We're all patients at one time or another, and today's technology allows us to have electronic medical records, but yet, it's not something most people have available to them," Ms. Dorado said. "By offering a streamlined system at a competitive price, the medical community can embrace the new technology and give the consumers a way to be accountable for their care and health by having the records available in a timely and accessible way."

TruMobility offers companies a way to integrate cell phones with corporate business phones.

As a result of the integrated system, TruMobility can lower the communication costs for a business. The system can also increase mobile productivity and eliminate coverage gaps in an office space. A user would have one phone number and voicemail box and calls can be moved seamlessly between the desk and mobile phone.

The Research Coast Principium Foundation is dedicated to developing economic opportunity by facilitating interaction between professionals, investors and the emerging business community.

The competition was open to businesses in Indian River, St. Lucie, Martin and Okeechobee counties.

For more information about the event or future events, visit www.rcbiznovation.com.




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