Helps with branding, auction for media time and space
By Chris Fish
MELBOURNE -- Sometimes, a business needs a makeover.
The Greater Palm Bay Chamber of Commerce will host its first Business Growth Expo and Media Auction this month to help local businesses, which are starting out or are older business in need of a reimaging, learn how to get a company running quickly with a knowledge in the latest trends, technologies and products.
"We thought of every element a business would need to get started or to help an existing company that needs to refresh and rebrand, and we're bringing this all under one roof in one evening of education, networking and information gathering," said Cynthia Dale, marketing manager for the Palm Bay Chamber of Commerce, in a press release. "The Palm Bay Chamber strives, each year, to bring new concepts to help our members and the business community, staying on top of the technology curve to ensure the latest information and concepts are readily available to help our economy thrive."
The event, which will be on Thursday, March 28, from 6-9 p.m. at the Hilton Melbourne Rialto Place, will host numerous vendors from the Brevard community, including ad agencies, marketing agencies, business development, employment agencies, computer services, caterers, graphic designers and social media strategists.
Ms. Dale said the event is a great way to learn how to brand a business for consumer interests.
"This is great for a business that has been around for some time and needs a rebranding," she said. "I looked around and heard what businesses are doing, and some business owners don't know what to do for social media updating, logos for stationary or running a website. This is a way to move forward."
Ms. Dale said there will also be a silent auction at the event, in which guests will have the opportunity to bid on various local business and media items.
"The media auction is one of our chamber members' favorite events, as they will realize up to 90 percent savings for advertising and media buys that their businesses traditionally use throughout the year," she said. "Billboards, television and radio spots, display ads, printing and marketing specialty services and website developments are just a few of the items up for bid that evening."
The cost to host a booth at the event is $50 for Palm Bay Chamber members, nonprofits and home-based businesses. The cost for non-members is $75.
The cost to attend is $15 per ticket and includes hors d'oeuvres and a cash bar.
Organizers said that space is limited, and the deadline to book a vendor table is March 15.
For more information, call Ms. Dale at (321) 951-9998.