For Hometown News
With a new name, the annual non-points shootout gets Speed Weeks going at 8 p.m. Saturday, Feb. 16, at Daytona International Speedway.
With a phone company taking over sponsorship from a beer company, the race is now named the Sprint Unlimited.
The race also will be on FOX-TV and feature several new elements. Fans in attendance will be eligible to receive special upgraded race experiences from Sprint, including roles as grand marshal, honorary starter and trophy presenter. Fans can also help deliver the trophy to Gatorade Victory Lane or participate in driver introductions during pre-race ceremonies.
The Sprint Unlimited marks the first time the new NASCAR Sprint Cup Series racecars will compete. Dubbed "Gen 6," the new-look sixth generation cars highlight greater brand identity for the manufacturers and are expected to heighten the rivalries among drivers and manufacturers.
As announced earlier in the year, the format for selecting the field of drivers in the invitation-only event will return to its roots for 2013.
The eligible field of drivers will consist of pole winners from the 2012 NASCAR Sprint Cup Series season and past winners of The Sprint Unlimited who have attempted to qualify for at least one race during the 2012 season.
Tickets for The Sprint Unlimited start at $39 and are available for purchase at www.daytonainternationalspeedway.com or by calling (800) 748-7467. Children 12 and under are free in general admission grandstands and the Sprint FANZONE.