Reflects ability to offer four-year degrees
By Meagan McGone
BREVARD -- Brevard Community College's Board of Trustees has selected a new name for the institution.
Expected to become official on July 1, the name, Eastern Florida State College, better reflects the school's ability to offer four-year degrees, beginning in August.
"I'm excited about our future because Eastern Florida State College is more than a new name," said Jim Richey, president of Brevard Community College, in a news release. "It represents the new opportunities we can offer our students and our community. We're now exceptionally well-positioned to do that through the addition of four-year degrees."
The renaming process began in August, when college officials began reaching out to the community for ideas and to gather perceptions about the college that could be used to help attract students, build business partnerships and enhance academic programs, said John Glisch, associate vice president of communications for the college.
About 200 people participated through written surveys, focus groups and the college's Facebook page, representing business leaders, elected officials, students, Brevard Community College staff and many others. More than 70 names were suggested, and fewer than 10 recommendations based on the research were given to Mr. Richey for final consideration, Mr. Glisch said.
Research proved that students wanted a name that better grasped Brevard Community College's larger reach. Business leaders desired a name that could make the college appealing on a regional level, which could help the college advance its role in creating jobs and stimulating economic growth.
"Those two factors stood out strongly," Mr. Richey said. "Both groups were looking at new horizons for the college and wanted us to do the same. They were enthusiastic about our future."
Now, the name will be passed to the Florida Legislature and Gov. Rick Scott for final approval during the spring 2013 legislative session.
In addition to its new title, the college created a slogan: "Explore. Achieve. Succeed." Honoring the community's ties to space exploration, the statement will be used in marketing and advertising efforts to attract students and build business partnerships, Mr. Glisch said.
"The statement is the promise we make that enrolling at Eastern Florida State College includes the opportunity to learn about yourself, reach your goals and have a successful life," Mr. Richey said. "It's a great balance of our proud tradition and the unlimited possibilities of the future."
For more information about Brevard Community College, or its new name, visit www.brevard.cc.fl.us.