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Now browsing: Hometown News > Opinion > Volusia County
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We should re-think the re-branding
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There has been lots of talk lately about re-branding the image of the Daytona Beach area. I don't care much for that term. It conjures up an image of Jimmy Stewart holding down a wild-eyed calf while Glen Ford presses a hot iron into its hide. The idea of trying to create a new brand makes it pretty clear that the powers...
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